TIPS AND TOOLS FOR BETTER B2B TARGETING

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to incl

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. Understanding the types and value of business services can strengthen your operations. What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies run smoothly. Common b